It seemed to have crossed the line but the FA has evidently seen fit to intervene in the latest scandal to have hit football. Whilst not quite on the national scale of Ashley Cole’s numerous affairs or John Terry’s infidelities, it does pose the most significant threat to the harmony of the England team and strikes at the heart of the credibility of the one time untouchable England Manager, Fabio Capello.
The subject of the controversy is Capello’s new business venture unveiled on 10th May, which would have seen him publish his post match reports from the World Cup in order to collate a performance table/ranking system. The goal of the service termed the Capello Index, would have been to create an accurate scoring system that would be implemented into Capello’s soon to be released video game Capello XI. The move was immediately branded as a ‘PR own Goal’ from the usually suave Capello.
Imagine if you will having submitted a tender or proposal, that the first thing your bosses did was to immediately Tweet about your performance even going so far as to give you a score out of ten. The embarrassment alone would impair your judgement on your next case and cause you to question yourself, making decisions that normally you would not. That in effect, is the system that Capello was hoping to deploy.
Amidst the growing debate Capello’s employer (the FA) have stepped in and put the kibosh on the deal suggesting that the move is insensitive and could affect the mood of the players. This comes as a massive blow for both Capello and Pitch who were brought in to handle PR for the account. In the wake of all the bad press and with an indefinite postponement and distancing from Capello, it will be interesting in the coming weeks to see how Pitch can disencumber the rubble of their campaign.
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